Two Truth Campaigns.
I worked with a graffiti stencil artist that we brought in from London to make these ads on the streets of New York for Truth. We kept the artist, Eelus’s identity hidden from our cameras while filming and interviewing him.
In our second campaign of whudafxup, we learned that tobacco executives wanted us to believe milk is more dangerous than cigarettes and much more. We encouraged teens to contact and call out the tobacco companies with information we posted in the ads.