This campaign with the Aspen Institute, Kobe Bryant, and ESPN faces head on the issue of “pay to play” sports that is keeping kids from playing and excelling in the sports they love. I cast real kid athletes to bring this issue a human face. This project is one that was near and dear to my heart.
#mambaforever
A personal project with Kobe Bryant and the Aspen institute. To focus on why kids stop playing team sports and how to combat it. some kids don’t have the means to keep playing. economic issues to keep them for the sports they love. combat the pay to play aspect of kids sports and how to affect change. not allowing kid with real skills to develop.