PROGRESSIVE | Beastmaster
We wanted to show that Progressive makes the outdoors feel fun and free, so we took our cue from the boldest source we could think of—80’s movie posters. A couple of these posters are in a museum… really. The campaign was recognized with a Gold ADDY, featured in Lürzer’s Archive, and named a finalist in Communication Arts Illustration.
Illustrator: Sam Spratt
Typography: Shotopup